Morocco Makes the Most of Tourism Growth

Morocco has been making the most of tourism growth in recent years, with the industry contributing significantly to the country's economy. Morocco's tourism sector has been growing steadily over the past decade, with the country receiving around 12 million visitors in 2018, up from 9.3 million in 2010. The industry also contributes to job creation, with over 2.5 million jobs directly or indirectly linked to tourism.

One of the reasons for Morocco's success in tourism is its diverse offerings. The country boasts a rich culture, fascinating history, stunning landscapes, and a vibrant culinary scene. Visitors can explore the bustling souks and ancient medinas of cities like Marrakesh and Fez, hike in the Atlas Mountains, or relax on the beaches of Essaouira or Agadir.

Morocco has also been investing in its tourism infrastructure, with new hotels and resorts opening up across the country. The government has also implemented policies to attract foreign investors, including tax incentives and streamlined bureaucracy.

In addition, Morocco has been working to diversify its tourism markets beyond Europe, its traditional source of visitors, by targeting markets in the Middle East, Africa, and Asia. The country has also been promoting sustainable tourism practices, including eco-tourism and community-based tourism, to attract travelers seeking responsible travel options.

Overall, Morocco's tourism sector is expected to continue growing in the coming years, with the government aiming to reach 20 million annual visitors by 2020. However, the COVID-19 pandemic has had a significant impact on the tourism industry worldwide, including in Morocco, and it remains to be seen how long it will take for the sector to fully recover.